How our lead generation process works

From ICP definition to qualified meetings in weeks

Our B2B lead generation process combines AI prospecting, verified contact data, and multi-channel outreach to deliver consistent, scalable pipeline growth.

01The Foundation

Define Your ICP

We map your ideal customer profile, target industries, and key decision-maker personas with precision.

  • Industry & region mapping
  • Persona & title targeting
  • Buying-trigger signals
ICP Brief · v3Live match
VP

VP of Sales · Series B SaaS

Owns pipeline. Buys outbound. Reports to CRO.

Match

94%

Industry
B2B SaaS · Vertical
Stage
Series A → C
Headcount
50 – 500
Geography
EU + North America
Persona
VP / Head of Sales

Buying triggers

Hiring SDRsRaised round (90d)New CRO
02The Engine

Build & Enrich Data

Our AI + human team builds a verified, GDPR-compliant prospect list tailored to your goals and regions.

  • Verified emails & LinkedIn
  • GDPR & CAN-SPAM compliant
  • Firmographic enrichment
Verified Prospects · Batch 14GDPR ✓
PR

Priya Raman

Director of Ops · Helix Labs

DO

Daniel Okafor

CRO · Northwind

MT

Mei Tanaka

Head of Growth · Forma

LR

Luca Romano

VP Sales · Brava

queued
03The Conversation

Multi-Channel Outreach

We engage via email, LinkedIn, and digital — with personalized, sequenced messaging for each prospect.

EmailLinkedInDigital
  • Tailored email cadences
  • LinkedIn warm-touch flows
  • A/B tested messaging
Email LinkedIn Digital
Sequence · Helix Labs3 of 5 sent
Day 1Plain-text intro
Day 3LinkedIn connect
Day 6Value follow-up
Day 10Soft break-up
04The Handoff

Deliver Qualified Leads

Your pipeline fills with sales-ready leads and confirmed appointments. Your team closes the deals.

  • Sales-ready handoffs
  • Booked discovery calls
  • Weekly performance reporting
This week · Booked7
Tue

Priya R. · Helix Labs

Tue 10:30 · Discovery

Wed

Daniel O. · Northwind

Wed 14:00 · Demo

Thu

Mei T. · Forma

Thu 09:15 · Discovery

Results you can expect

Measurable pipeline growth, faster than traditional sales.

3x

Average pipeline growth

within 90 days of launch

40%

Reduction in sales cycle length

with pre-qualified appointments

10K+

Campaigns executed globally

across 50+ markets

2 wks

Average time-to-first-lead

from kickoff to pipeline activity

30 minutes, no pitch deck

Ready to stop guessing at outbound?

Tell us about your ICP and where you are stuck. You will leave the call with a clear outbound plan, whether you hire us or not.

Prefer email? Reach us at devanand@zestvert.com

4 to 5 leads in 60 days, guaranteed
30 min call · zero pitch deck
Book call